PARMA CHILDREN’S HOSPITAL
THE FOREST IN THE LANE
An enchanted forest colors the Children’s Hospital Pediatric Emergency Room
The over 300-square-meter art installation was donated by the Chiesi Group to the Maggiore Hospital Emergency Pediatrics
It changes the face of the Pediatric Emergency Room at the Children’s Hospital of Parma with the imagination of Silvio Irilli and the support of the Chiesi Group. The place of care has been transformed into an enchanted forest populated by small animals, butterflies, kites, hot air balloons and blue skies opening the ceiling. Entrances, hallways, outpatient and inpatient rooms are set up with landscapes and characters that will accompany young patients on a fantastic journey to banish their fears.
BEFORE and AFTER
Inpatient Area
Inpatient rooms
“We are delighted that the Pediatric Emergency Room at Parma Hospital can now show a new face, capable of bringing a smile to young patients, stimulating their curiosity and imagination,” commented Alessandro Chiesi, Chief Commercial Officer of the Chiesi Group. “Chiesi is now the largest B Corp certified biopharmaceutical company, committed to improving the quality of life of people, their families and the communities in which it is present. We think of patients first and foremost as people and believe that the true concept of care goes far beyond drugs. This is an approach that distinguishes the Children's Hospital of Parma, where doctors and health care staff work daily for the health of the youngest children, putting their needs at the center, a spirit in which we recognize ourselves and to which we want to contribute. I think, therefore, that Silvio Irilli's work tells just that: care also through settings and what they can convey.”
ALEXANDER CHIESI
Chiesi Group
"It is with great pleasure that we present the Bosco in Corsia an initiative born from the creativity of Painted Hospitals and the sensitivity of Chiesi, which renews an ever manifest closeness towards the hospital of Parma. Moreover, this revisitation of the spaces and ceilings fits perfectly into that principle of humanization of environments that inspired the creation of the entire Pietro Barilla Children's Hospital, conceived to the measure of children and their parents in the colors, spaces and fittings
Massimo Fabi
General Manager
“With this work, children find their World even in the Hospital in a difficult context such as the Emergency Room, which becomes a comfortable, relaxing environment with the idea of play together with historical elements of the area . Seeing the smiles of the first children who were admitted to the rooms that were first completed with the works of the artist IRILLI was an incredible satisfaction for us.”
Dr. ICILIO DODI
Dir. Pediatric Emergency Room
“With Il Bosco in Corsia I wanted to create an emotional pathway of more than 300 square meters of mural surface, set, precisely, in a forest shining with the colors of nature. The ceiling” opens “to the sky from which characters with musical instruments look out to greet and encourage with a” concert of emotions “the little patients who will make the path on stretchers. The walls enter the forest, with some characters watching with smiles, while others fly over the Ducal Palace and Cathedral of Parma, the medieval castle of Torrechiara and the castle of Fontanellato, underlining the strong link of this hospital with its territory.” “I thank the Chiesi Group for believing and strongly wanting to bring the message of Painted Hospitals for the first time in Emilia Romagna and in the hospital of Parma. I thank Dr. Icilio Dodi director of Emergency Pediatrics and the entire management for enthusiastically embracing the art project. For me it is also a source of pride to be able to put my artistic message alongside the Doctors, who from today will be able to welcome the little patients with an extra support of color and imagination.”
SILVIO IRILLI
Artist and Founder of Painted Hospitals
5 MONTHS LATER...
Five months after the art installation, we returned for a salute, to the “forest in the ward.”
Here is the experience Dr. Icilio Dodi, director of the pediatric emergency room, told us about.
The work was donated by
Ospedali Dipinti arriva nella sede di Chiesi Group
SILVIO IRILLI ospite della Customer Week di Chiesi Group
SILVIO IRILLI ospite della Customer Week di Chiesi Group
SILVIO IRILLI ospite della Customer Week di Chiesi Group
Il lungo applauso di una platea internazionale
SILVIO IRILLI con MARTIN LINDSTROM
SILVIO IRILLI ospite della Customer Week di Chiesi Group
SILVIO IRILLI con MARTIN LINDSTROM
“
Silvio IRILLI is the most extraordinary person I have met in terms of creativity!
When a child is afraid, the only thing that matters is to eliminate his fear: SILVIO with his art has a magic wand, which with one touch makes it disappear!”
MARTIN LINDSTROM
Among the world's foremost experts on Brand Building and has been elected by TIME magazine as one of the 100 most influential people in the World
